Retail Sales For Christmas 2024 Retail Sales. Nrf forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. Retailers predict smaller sales increase due to stretched consumer budgets.
A primary contributor of overall retail sales growth. Christmas shoppers ditched clothing, jewellery and technology gifts, opting for beauty, health and personal care products, which, along with food and drink drove festive.